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Preliminary orders are only part of the equation....

What other types of commercial vehicle data should you pay attention to?

1

Backlog

Number of units on order that have not been built yet.

2

Inventory

Units that have been built but not shipped.

3

Net Orders

New orders minus cancellations for the time period.

4

Factory Shipments

Built units that have been shipped out of the factory.

Why do you buy equipment?
To haul freight!

It's true, new truck orders can be a trustworthy leading indicator to changes in the overall economy. 

But, it's dangerous to just trust the monthly preliminary orders headlines that you see each month and assume you're getting the whole story.

When you dig just beneath the surface, you'll see that an order can disappear just as quickly as it's placed.  That's why it's important to have a market sizing tool that leaves no stone unturned.  

FTR collects monthly delivery data from the on-highway OEMs to understand the health of the industry order boards so you can understand when to expect changes in the market.

Then, we deliver the metrics that truly matter to our clients through our Truck & Trailer Outlook service.

 

 

What other types of commercial vehicle data should I pay attention to?

1

Backlog

Number of units on order that have not been built yet.

2

Inventory

Units that have been built but not shipped.

3

Net Orders

New orders minus cancellations for the time period.

4

Factory Shipments

Built units that have been shipped out of the factory.

Not tracking these metrics? We can help!

Introducing the FTR Truck & Trailer Outlook

truck production line

Each month, we collect delivery data from the on-highway OEMs to understand the health of the industry order boards so you can understand when to expect changes in the market.

Then, we deliver the metrics that truly matter to our clients through our Truck & Trailer Outlook service.

For nearly 40 years, our Freight•cast methodology has been tracking how the macroeconomy drives the demand for freight. This top-down approach paints a comprehensive (yet unbiased) picture of the entire landscape giving you the tool you need to plan your production with precision.

FTR Truck & Trailer Outlook
Measure the CV market with precision

The trailer and commercial vehicle market is highly cyclical, true.  However, if you apply a structured top-down discipline to your forecasting approach, you can understand the cycle in great detail.

For nearly 40 years, FTR's Freight•cast methodology has been tracking how the macro-economy drives the demand for freight. This top-down approach paints a comprehensive (yet unbiased) picture of the entire landscape giving you the tool you need to plan your production with precision.

As an FTR Truck & Trailer Outlook client, you'll receive a monthly report packed with a 5-year forecast, an exclusive freight forecast for trucking to know which vehicle types will have the highest demand, key economic data points, and an expertly crafted equipment commentary to know what's moving the market. 

Transportation's elite decision makers protect their budgets by trusting the FTR Truck & Trailer Outlook service, shouldn't you?

 

Take the guesswork out of your decision-making.

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